Logo / Identity
Concept and design of a logo for the young string quartet from Berlin and Tokyo. The members of the quartet asked for a logo, which contains the initials, is simple and elegant in appearance and looks/feels like a crescendo. The logo also slightly reminds of a string instrument. Purposely, the design of the logo avoids common Japanese symbols and metaphors. However, an exact observer might notice a small hint that is modeled after the eternal circle in Zen. Like in meditation, in playing music there is also a moment of contemplation. Since the young quartet strives for a synthesis between East and West not only with their name and origin, but also with their repertoire, this little detail in the design of the logo was very important to me.
